arosis blog

AI visibility, decoded

GEO, AI search, and how local service businesses get found by ChatGPT, Gemini, and Perplexity.

Fan-Out Queries: The Hidden Questions AI Asks Before Answering Yours

When someone asks an AI assistant a question about a local business, the AI silently asks itself several related questions first. Understanding this 'fan-out' process explains why some businesses get recommended and others don't.

arosis Team4 min readAugust 10, 2026

Dentists

What Happens When a Client Asks AI About Your Dental Practice

When a prospective patient asks ChatGPT or Google's AI Overview for a dentist nearby, the answer comes from data your practice may not control. Here's exactly what happens behind the scenes and how to make sure the answer is accurate and favourable.

arosis Team6 min readAugust 10, 2026

Local Listings

Google Business Profile vs. Bing Places: Do You Need Both for AI Visibility?

AI tools like ChatGPT and Copilot don't all pull from the same data source as Google. Here's why maintaining both Google Business Profile and Bing Places matters if you want your business to show up when people ask AI for recommendations.

arosis Team5 min readAugust 10, 2026

AI Search

Why Local Businesses Often Show Up Wrong in AI Search Results

AI search tools like ChatGPT and Google's AI Overviews often get local business details wrong because they pull from outdated, inconsistent, or conflicting data across the web. Here's why it happens and what businesses can do about it.

arosis Team5 min readAugust 10, 2026

Schema

The Local Business Owner's Guide to Schema Markup (No Coding Required)

Schema markup helps search engines and AI tools understand exactly what your business does, where it's located, and what it offers. Here's what it is, why it matters for AI search, and how to get it done without touching a line of code.

arosis Team5 min readAugust 10, 2026

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Trades

How to Get Your Plumbing or HVAC Business Recommended by AI Assistants

When homeowners ask ChatGPT or Google's AI for a plumber or HVAC company, the answer comes from specific, verifiable business information — here's what it takes to become that recommendation.

arosis Team5 min readAugust 10, 2026

Fundamentals

What Is AIEO (AI Engine Optimization) and Why It's Different from SEO

AIEO is the practice of making your business information easy for AI tools like ChatGPT and Google's AI Overviews to find, trust, and recommend — and it works differently from traditional Google SEO.

arosis Team4 min readAugust 10, 2026

Local Listings

Why Your Google Business Profile Matters More Than Your Website for AI Visibility

AI tools like ChatGPT, Google AI Overviews, and voice assistants lean heavily on your Google Business Profile for local business facts — often more than they read your website. Here's why keeping that profile accurate matters now.

arosis Team4 min readAugust 10, 2026

AI Search

How ChatGPT Decides Which Local Business to Cite

ChatGPT doesn't rank businesses like Google does — it pulls from web search results, structured data, and consistency signals to decide who's trustworthy enough to name. Here's how that actually works.

arosis Team4 min readAugust 10, 2026

Fundamentals

GEO vs SEO: What's Actually Different (And Why Your Business Needs Both)

GEO and SEO both aim to get your business found online, but they optimize for very different systems. Here's a plain-English breakdown of how they differ and why local businesses need to think about both.

arosis Team5 min readAugust 10, 2026